ON DEMAND WEBINAR
Duration: 1 hour

Is your medical content missing that spark? Immerse yourself in the science of storytelling. While the world has changed, some things remain the same: Your traditional core peer-to-peer content and tactics must meet the highest standards for quality, accuracy, and medical rigor. Uncover the neuroscience behind impactful narratives and explore strategies to engage healthcare professionals. Watch this webinar to unleash the potential of your healthcare communication. Takeaways include:

• How scientific storytelling works ... and why
• Science, strategy, and creative: An integrated framework for crafting compelling scientific stories
• Maintaining authenticity and approvability to deliver a story that moves HCPs to action

SPEAKERS

Chris Ryan
Executive Creative Director
Avant Healthcare

Sarah Wilson
Vice President, Medical
Avant Healthcare

Margo Schmidt
Executive Director, Client Services
Avant Healthcare