How to Target Consumers Across Devices and Channels
WEBINAR ON DEMAND
Duration: 30 minutes
Today’s consumers are active on multiple channels and devices, almost all the time. If marketers want to reach those consumers and convert them, it is essential to target them across more than just a single channel (such as digital display or social media). Since the consumer’s journey through the marketing funnel doesn’t stay confined to one channel, neither should marketers’ approach to advertising. How is your marketing strategy using different ad formats to yield high-value results?
Watch the webinar to learn which ad types make sense in various areas of the marketing funnel — top, middle, and bottom — as well as what channels work together to help drive conversions. Topics include:
How to use programmatic advertising to capture consumers who are on only certain channels
The importance of telling a cohesive brand story across channels
Research on the top benefits of a multi-channel strategy