Retail giants like Target, Walmart and Amazon haven’t climbed to the top by sheer luck. They also don’t focus exclusively on data from the past. Instead, they frequently leverage the latest resources, tools and insights available to discover more about evolving shopping trends, their competitors, pricing strategies and the future.

It makes consumer transaction data essential for retail leaders and decision-makers. Smaller-scale businesses can take advantage of this strategy, too, without requiring extensive data teams, complex systems or costly price tags.

This new infographic highlights how today’s retailers can draw on data from more than $3.1 trillion in consumer purchases to:

• See where else their customers buy
• Check out exactly how competitors are doing
• Break down consumer spending by any demographic
• Spot real-time trends and predict future behavior and much more

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