Surveys show that about half of consumers are willing to travel farther and pay more to engage with a business that has higher reviews, and things like review quantity, quality, consistency, relevancy and diversity play a part in their decisions, as well.
Luckily, technology has made it easy to interact with consumers in a way that meets their needs and demands. This playbook covers some of the things that banking institutions can do to be competitive in the sea of online reviews. Examples include:
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