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How to Score Better Online Reviews for Your Banking Business

Custom content for Podium by studioID

Surveys show that about half of consumers are willing to travel farther and pay more to engage with a business that has higher reviews, and things like review quantity, quality, consistency, relevancy and diversity play a part in their decisions, as well.

Luckily, technology has made it easy to interact with consumers in a way that meets their needs and demands. This playbook covers some of the things that banking institutions can do to be competitive in the sea of online reviews. Examples include:

  • Using your smaller size to your advantage by ramping up with new technologies and accessing digital tools more quickly than larger competitors.
  • Listening to customer needs. TAB Bank found texting customers led to open rates of about 90 percent, compared with 20 percent for emails.
  • Utilizing platforms like Podium to send easy-to-use links that makes leaving reviews intuitive for consumers.


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