The Marketer’s Guide to the Third Space

Custom content for Waze by studioID

Whether at home or in the office, we live in an age of perpetual virtual assistance. The one place where we’re (mostly) unplugged? The car.

But that’s changing, too. With the emergence of connected experiences in transit, automation breakthroughs and a greater focus on cars of the future as dwell spaces, the car is looking a lot different to marketers.

This report will show – through exclusive insights from Waze and brand and agency leaders – how brands can capitalize on this significant opportunity in a way that provides a genuine value exchange. 

  • Waze saw a 27% increase in both the number of drives and kilometers driven in the first quarter of 2022 compared to the same period a year prior. 
  • The average driver spends 13.3 hours per week in the car.
  • Over 60% of the U.S. population drove a connected car in 2021, and that number will grow to roughly 70% by 2025.
 

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