Whether at home or in the office, we live in an age of perpetual virtual assistance. The one place where we’re (mostly) unplugged? The car.
But that’s changing, too. With the emergence of connected experiences in transit, automation breakthroughs and a greater focus on cars of the future as dwell spaces, the car is looking a lot different to marketers.
This report will show – through exclusive insights from Waze and brand and agency leaders – how brands can capitalize on this significant opportunity in a way that provides a genuine value exchange.