How to Overcome Complex Go-To-Market Challenges

Custom content for AFS Technologies by Food Dive's Brand Studio

Spending on trade promotion represents the second largest line item for most CPG companies. And companies that expect to effectively plan, manage and evaluate complex go-to-market strategies that yield strong ROI need to have automated workflows and scenario evaluations.

Companies with shareable, real-time insights that are fast and easy to access can mitigate losses and improve strategic planning, ultimately increasing their speed to market.

In this playbook, you will learn how to:

  • Implement strategies to overcome complex go-to-market challenges
  • Increase loyalty-program performance
  • Identify optimal price points to achieve lifts on targeted shelf space
  • Leverage predictive analytics to improve outcomes of promotion planning
  • Streamline deduction and settlement processes

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