How to Navigate and Capitalize on Retail Media Networks
Featuring
Taryn Dominie
Director, Retail Media Partnerships
The Home Depot
Doug Jossem
Head of Food
Walmart Connect
Jonathan Mancuso
Senior Manager, Partnership Marketing Strategy
Giant Eagle
Brian Monahan
Head of Retail Media Solutions
Dentsu
Paras Shah
Senior Director, Digital Media
Georgia-Pacific
Bobby Watts
Senior Vice President and Executive Lead for AD Retail Media
Ahold Delhaize USA
Peter Adams
Senior Reporter
Marketing Dive
Peyton Bigora
Staff Reporter
Grocery Dive
Chris Kelly
Senior Reporter
Marketing Dive
|
Join Industry Dive’s expert team of journalists for an insightful virtual event to learn how retail media networks, the fastest-growing segment in digital marketing, will impact strategy for retailers, brand marketers and agencies in the months ahead.
Co-hosted by Marketing Dive and Grocery Dive, our panel of experts will explore new frontiers for retail media like open web programmatic, size up the potential for key players in industries like travel and financial services to build and maintain media networks, dig into why grocery stores are investing heavily in this space and answer where the next biggest opportunities are.
Attendees of this free event will get to hear even more from leading experts on:
- How the convergence of CTV and retail data is shaking up legacy media
- Where retail media networks fit within an organization and what the growing pains are
- If advertisers will continue shifting budget to retail media to meet mandates around performance
Event Powered by:
Watch On-Demand
Session Information
Behind the Counter: What a Major Retailer Has Learned About Selling Advertising
In this fireside chat, we’ll discuss why selling ads has become an important revenue stream and dig into how to address challenges like helping other departments understand how media networks operate. Plus, hear why retailers are leveraging their expertise and organizational data to support off-site advertising opportunities for brands.
Attendees will get to choose between the following two concurrent breakout sessions:
Breakout Session 1
Growing Up: How Expectations and Opportunities Are Evolving as Retail Media Matures
In this session, we’ll discuss what goes into building a successful retail media network in 2024. Learn why, as the space evolves, there is a bigger demand for standardization and cross-channel optimization as well as more partnership opportunities.
Breakout Session 2
If Retailers Build a Media Network, Will Advertisers Buy In?
Hear from a brand-side media strategy executive about where retail media networks fit into the media buying mix, in this discussion moderated by Marketing Dive. With signal loss intensifying and privacy a growing concern alongside the growing number of retail media networks, they’ll also address if advertisers remain bullish about the opportunities in this channel.
How Grocers Are Approaching Retail Media - And What Other Industries Can Learn
Given their wide assortment and purchase frequency, grocery chains have made retail media a priority over the past few years. Hear from our Grocery Dive reporters and executives with grocery chains about how players in this industry are building retail media into their business strategies. Learn where some of the biggest opportunities are right now — and the biggest pain points. Panelists will also address key questions like: Are smart carts and digital screens the future of ad-supported shopping?
