Businesses expect social media to do a lot. Once relegated to the realm of brand awareness, social strategies now regularly include customer acquisition, conversion, and retention goals.
To show the true return on investment (ROI) of your social programs, you need to measure the impact of your paid and organic efforts together.
Demonstrating the real business impact of social is key to getting exec buy-in, budget, and more. Find out how in Hootsuite’s guide to measuring the ROI of your social.
Social marketing ROI is too important to ignore.
Download the ROI guide now.
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