If your digital business must verify customers' and users' ages, the challenges can be daunting in their complexity. So many needs and factors to balance: preventing harm to minors, protecting privacy, complying with evolving regulations ... all while providing positive, age-appropriate experiences.

Technical, regulatory and ethical issues of age verification loom whether you're in product development and management, compliance, risk, fraud, or trust and safety. In industries ranging from fintech, hospitality, social media and e-commerce to gaming, adult entertainment, HR, dating, and beyond, there's so much to manage.

Persona's playbook, "Making Sense of Age Verification: Challenges, Considerations and Technology Approaches," offers tools to help anyone tasked with age verification. Our playbook includes:

• Strategic questions about whose ages need to be verified
• Examples of use cases from different industries
• What's involved in evaluating technological approaches
   

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