Patient-level data is a powerful tool that can help medical affairs teams empower clinicians to make sure the right patients receive the correct treatments and therapies at the right time. It can also help medical affairs teams measure their impact and understand how their scientific field engagement can lead to better clinical outcomes.

In this playbook, discover how to put patient-level data to good use. This playbook explores how the right data can empower you to:

• Follow the patient journey and identify the physicians who care for the largest volume of patients in your therapeutic area
• Show referral paths and allow field teams to target the doctors meeting with patients day in, day out
• Track changes in diagnosis and overall patient health over time, allowing medical affairs teams to demonstrate how their activities make a difference for patients

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