How to Leverage Salesforce for Opportunity-Based Marketing

WEBINAR ON DEMAND
Duration: 1 hour

Today, the manufacturing landscape is an environment where decisions are made by an ecosystem of influencers, specifiers and decision makers. That’s why it’s more important than ever to implement marketing technology that facilitates cross-functional collaboration between marketing, sales and service teams. 

Presented by Salesforce, this webinar discusses how you can leverage opportunity-based marketing to significantly enhance project win rates, increase revenue and strengthen customer relationships. Watch the webinar to learn more about: 

• Opportunity-based marketing trends. Explore key insights on adapting to the changing B2B buyer journey.
• Technology transformation. How to use data cloud, Marketing Cloud and CRM to convert manual, siloed processes into automated, targeted marketing efforts.
• Dynamic customer engagement. Craft tailored conversations for customer roles, from influencers to purchasers, to influence win rates and drive cross-selling/upselling.

SPEAKERS

Lester McHargue
Executive Strategist - Manufacturing
Salesforce

Eric Petersen
Digital Solution Engineer
Salesforce

Erin Sellman
Senior Marketing & Strategy Executive