WEBINAR ON-DEMAND
Duration: 1 hour

Overly cautious fraud detection often leads to false positives, meaning you’re turning away good customers and prospective life-long advocates for your brand. But knowing the volume and impact of these false positives can be an expensive guessing game if you don’t know your Customer Insult Rate. Your Customer Insult Rate is the first step in reducing the impact of false fraud positives on your business, while also enhancing the customer experience.

Join us for a thought-provoking webinar where you’ll learn:

• The value of knowing your Customer Insult Rate
• How to accurately collect Customer Insult Rate data
• Why it’s critical to move to a proactive fraud prevention approach
• How focusing on digital trust and safety can create a better customer experience and drive growth

SPEAKERS  

Kevin Lee
Trust & Safety Architect
Sift

Michelle Arguelles
Sr. Product Marketing Manager
Sift

Jenny Greenhough
Head of Marketplace Integrity
Redbubble

Richard Barbieri
Director of Fraud Operations
Hudson's Bay Company