WEBINAR ON DEMAND
Duration: 45 minutes

Despite patient engagement being a trending industry topic, it remains a core challenge among pharma companies. Research objectives and goals are clear to those building the programs  – but what do individuals actually want to get out of their participation and time? What would activate them and make them feel valued? What frustrates them, leading to patient drop off?

Over the past decade, Evidation has partnered with leading organizations on direct-to-patient, real-world research programs conducted on its digital health measurement and engagement platform. Join company experts as they discuss what they’ve learned from listening to millions of research participants, including:

• Strategies to motivate long-term participant research and data sharing
• How standard engagement approaches might actually be sabotaging your retention rates
• The ever-increasing importance of privacy, trust, and mutual respect
• Actionable takeaways to incorporate into long-term registries, real-world studies, and other research that can help support continuing evidence generation

SPEAKERS

Leslie Wilberforce
COO and Head of Population Health
Evidation

Nell Marshall, DrPH
Director of Enterprise Research Design
Evidation

Jasmine Isaac
Head of UX Research
Evidation