ON DEMAND WEBINAR
Duration: 1 hour
In the past year, there’s been a dramatic increase in consumers using retail web sites and mobile apps to shop. Nearly $1 in every $5 spent on retail purchases came from digital orders, according to a Digital Commerce 360 analysis. Traditionally, brands have targeted shoppers on social media or through search engines like Google. But Amazon’s success with sponsored ads is encouraging other online retailers to follow in its footsteps. This has opened new opportunities for brands to increase conversions by advertising their products closer to the point of sale. Retail media platforms, which help brands advertise their products via ads on a retail website, app, or other online platform, are what makes this new form of advertising possible.
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