Although the digital advertising industry continues to invest in new technologies, it’s falling behind other industries when it comes to AI adoption. Only 11% of respondents strongly agree that they have a sufficient understanding of AI tools, according to a recent study by The Myers Report. 

If brands and agencies hope to stay ahead of competitors, they need to integrate AI and automation into their creative processes.

This playbook outlines the necessary steps to prepare your organization for AI-enhanced creative workflows. Learn about the AI technologies in digital advertising that will help your organization succeed. Read now to learn more about:

• 3 steps to an AI-enhanced creative processes
• Identifying process challenges
• Balancing brand consistency and creative control
• Implementing AI technologies

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