How to Develop an Inclusive Patient-Centric Hub for Your Product’s Launch
BioPharma companies utilizing patient support hubs that offer wrap-around care have seen dramatic increases in access, affordability and adherence. What used to involve simple patient assistance and therapy access has evolved into dynamic systems that track, anticipate and offer resources to patients.
Developing a holistic approach to a patient’s journey begins with a comprehensive patient service program. This playbook breaks down how:
Empathy can determine the success of a hub.
An engagement strategy affects enrollment.
Hub programs can educate and anticipate barriers.
When patients feel nurtured and cared for up front, they are more likely to follow procedures and offer feedback that continues to improve future patients’ journeys.