The cost of acquiring new customers has risen by 222% over the past decade, according to new research. This explains why, in the coming year, more direct-to-consumer brands will prioritize new and revamped customer loyalty programs. However, loyalty programs are not one-size-fits-all.

In this Playbook, discover how to take the first steps in creating a loyalty program that’s right for your business and particular customer base. Learn how to structure a loyalty program and the best ways for customers to earn their rewards. Read now to learn more about:

• Structuring your loyalty program
• Selecting the right loyalty program type
• Determining the types of loyalty perks to offer
• Measuring the effectiveness of your program

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