44% of shoppers named “customer experience” as the most important factor in their e-commerce shopping satisfaction, according to an IDC survey commissioned by PayPal. In 2023, brands need to focus on building strong relationships with their customers by improving the customer journey. By mitigating consumer pain points today, brands will have an easier time handling uncontrollable challenges in the future, such as supply chain disruptions or economic fluctuations.

In our latest Playbook, discover the top 3 ways brand can troubleshoot pain points and thrive in today’s digital environment by successfully acquiring, converting and retaining omnichannel shoppers. Read now to learn how to:

• Focus on the entire shopping journey
• Prioritize rewards and loyalty
• Provide flexible, secure point-of-purchase solutions

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