ON DEMAND WEBINAR
Duration: 45 minutes

​​As an early adopter, Burda successfully implemented Embedded Commerce across their media brands to evolve their monetization strategy, to offer readers a seamless and elegant shopping experience and as a new way to collaborate with retailers. StyleStore is one of the brands that partnered with Burda to be featured as part of their editorial content and included in various campaigns throughout 2021.

In this webinar, attendees will hear from StyleStore on their experience in working with Elle, Harper’s Bazaar, Freundin and InStyle to convert customers at the point of inspiration. We will also explore the perspective of a Senior E-commerce Editor from Burda in working directly with Embedded Commerce to produce content that sells. We will also cover:

• Embedded Commerce as a new way to generate revenue for brands and publishers
• How the collaboration got started the companies’ experiences in working together
• The future of Embedded Commerce

 

SPEAKERS  

Christiana Feijoo
Business Development Manager
Burda Verlag

Jesper Rasmussen
Creative Director & Partner
StyleStore

Chris Shields
Strategic Partner Lead
Tipser

​

Frida Almgren
Communications Expert, Founder
Comms Workout
Moderator