LIVE WEBINAR ON DEMAND
Duration: 1 hour

Burton Snowboards has always focused on what’s best for riders. This customer-first commitment recently spurred a digital transformation project to enhance their data tracking capabilities and commerce functionality, and ultimately, improve the customer journey.

As their business has evolved, Burton’s executive team identified the direct to consumer channel as a significant growth opportunity at this stage in the company’s lifecycle. With the help of Salesforce and OSF Digital, they are now able to get a 360-degree view of their customers across their commerce, service and marketing systems. This panel discussion with Burton Snowboards, Salesforce and OSF Digital will dive into:

• Direct to consumer trends and insights that influenced the vision for the project
• Business and department drivers that led to a multi-cloud integration
• How the data collected influences strategy and operations throughout the business

SPEAKERS  

Sunil Rao
Global Head of Consumer Goods Go To Market
Salesforce

Josee Larocque
Senior Vice President Direct to Consumer & Digital Transformation
Burton Snowboards

Jeff Lord
Vice President of Global Direct and Digital Commerce
Burton Snowboards

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Anna Petriv
Executive Vice President
​OSF Digital