What once was expected to yield retailers’ biggest boost in sales for the year, the holiday season could look a lot different in 2020. The online shopping surge sparked by the pandemic changed consumer habits, perhaps forever. And with the holiday season on the horizon, retailers need to prepare. Retailers can use the lessons learned from the spring lockdown to take two key steps: reimagine their clienteling and use cloud communication strategies to make the most of the 2020 holiday season.
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