How Retailers are Improving Customer Communication with Omnichannel
Sponsored content for Adobe Inc. by Retail Dive's Brand Studio
Duration: 1 hour
As the universe of channels, touchpoints and devices continues to expand, and the demand for dynamic/personalized experiences increases, omnichannel marketing grows more complex. Marketers don’t scale, but the technology does.
Tune in to find out why omnichannel marketing is the new black! Learn how retailers have transformed their customer communication from batch and blast to 1:1 personalized conversations.
In this webinar, you'll hear from Michael Klein and Erin O'Connor, Adobe's resident experts on the Retail Industry and omnichannel marketing (respectively), on the importance of evolving your marketing strategy towards omnichannel. They will also outline the steps you can take, through automation and process optimization, to ensure it works.
Michael Klein Head of Industry Strategy – Retail, Travel, & CPG
Erin O’Connor Product Marketing Manager- Adobe Campaign