Despite exciting transformation within the industry, restaurant chains and quick-serve restaurants (QSRs) face challenges in engaging and retaining customers. Did you know that most loyalty apps lose 95% of their active user base within 90 days of being downloaded? 

But better insights into customer behavior are attainable through customer debit and bank card transaction data. Thanks to advances in card payment technology, restaurants can delight customers with relevant and personalized offers right at the point of purchase, whether that’s in the store or online. In this playbook, you will learn:

• How customer payment data can provide restaurants with rich insights into customer behavior
• The differences between behavioral loyalty and emotional loyalty, and why it matters
• How leveraging historical and real-time customer behavior can create personalized marketing and promotional offers that enhance loyalty and drive sales

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