WEBINAR ON DEMAND
Duration: 1 hour

Digital marketers looking to drive in-store traffic and sales have the opportunity to design their campaigns with these objectives at the forefront. It starts with having the right partnerships in place. 

Attendees of this webinar will learn how Mattress Firm, America's most trusted authority on sleep, is leveraging Criteo’s Commerce Media Platform to drive results both online and across their 2,400+ neighborhood stores.
Experts from Mattress Firm and Criteo will discuss this approach and share insights on:

• Why and how Mattress Firm has evolved their digital efforts to include a focus on store
• Creating a balanced approach to measurement and going “beyond the ROAS”
• Developing collaborative partnerships with a test and learn approach

SPEAKERS

Abby Sell
Senior Manager, Digital Media
Mattress Firm

Emily Gonzales
Marketing Manager
Mattress Firm

Tucker Robinson
Director, Enterprise Account Strategy & Sales
Criteo