WEBINAR ON DEMAND
Duration: 1 hour

For many luxury brands, giving consumers the taste of exclusivity and sophistication is a huge part of their digital strategy — but it can make connecting with the right audience a challenge. Luxury retailer Michael Kors understands this challenge, with an audience that includes both 18-24 year olds and 30-45 year olds. To reach this diverse group, they’ve built a digital strategy that harnesses a more dynamic, engaging way of communicating by using social proof. 

In this webinar, hear Anneka Austin, Senior Director of Digital Strategy & Commerce at Michael Kors, in conversation with Peter Buckley, CRO at Taggstar, and Jade Simon, Sr. Client Success Manager at Bazaarvoice, as they discuss how social proof has played an important part in growing the conversion rate at Michael Kors. Watch now to learn more about:

• Impact of user-generated content/Ratings and Reviews
• How social proof creates engagement
• Getting customer and company buy-in
• Key takeaways from Michael Kors’ social proof strategy

SPEAKERS

Anneka Austin
Senior Director of Digital Strategy & Commerce
Michael Kors

Peter Buckley
CRO
Taggstar

Jade Simon
Senior Client Success Manager
Bazaarvoice