On top of operational challenges, marketing teams face daunting workloads: The demands of omnichannel marketing, AI chatbots, interactivity and personalization. A deluge of feedback and requests coming from customers, sales and leadership. New ROI models. There’s lots to do—and lots to manage.
To better understand these pain points, Marketing Dive’s studioID recently partnered with LeapPoint and Adobe to survey 150+ marketing leaders at companies with 1,000+ employees. The results reveal that while these leaders are making progress, there’s still more to be done to improve efficiency and better manage their work. The exclusive data and expert views you’ll find in this report provide valuable benchmarks to help you evaluate priorities, adjust strategy plans and track progress, including: