Breaking the Barrier:
How Marketers Can Optimize Accessibility and Compliance

WEBINAR ON DEMAND
Duration: 1 hour


Meeting today’s accessibility standards and requirements is a challenge for many content creators and marketers. In fact, 80 percent of marketing leaders find it difficult to ensure that the content they produce is accessibility-compliant, according to Forrester’s report, Taming Chaos: Optimize Martech Stacks to Increase Effectiveness and ROI.

In response, marketing teams are accelerating their attempts to optimize their content workflows for accessibility while also managing to deliver personalized, cost efficient digital experiences. In this webinar, you will learn how to to overcome accessibility challenges, including:

  • Compliance issues: Failure to adhere to legal requirements regarding accessibility and data privacy
  • Poor user experience: Navigation issues, broken links, and inaccessible design elements 
  • Content inconsistency: Outdated content, non-compliant content workflows, and poor SEO practices
 

SPEAKERS

Paul Morris
Director of Engineering
QualityLogic
 


Jill Grozalsky Roberson
SVP, Marketing
Velir
 
 
 

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