Marketers in every industry have a common goal: prove that their efforts help the company drive more revenue. But showing a direct connection between tactics and actual sales can be tough.
How can you show what worked, win over leadership, and get the resources you need to launch a new campaign—or scale up a successful one?
In today’s hyper-competitive world, relying on old school metrics won’t give you the insight you need. You want to understand and prove the real impact of advertising—in dollars, not clicks.
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