How Instagram DM Automation Powers Smarter Social Commerce
Custom content for Spectrm by studioID
Retailers and e-commerce businesses know that Instagram is an important platform for their marketing efforts. Now consumers are increasingly turning to conversational commerce – engaging with brands in a privacy-centric manner via messenger tools to learn more about brands, their offers, and to get answers to questions in a convenient way.
With 83% of Instagram users discovering products or services in the app, embracing conversational commerce is a huge opportunity for brands to drive both engagement and revenue.
How is your brand leveraging Instagram Direct Message automation to proactively engage users? Download the playbook to learn:
The importance of Instagram to today’s consumers
The rise of private messaging on Instagram
Using messaging automation to improve customer experience
The significance of personalization to customer experience
The need to generate zero-party data in a privacy-first world
Conversational commerce use cases for brands on Instagram