To win in today’s competitive retail environment, brick-and-mortar retailers are experimenting with innovative strategies to enable physical and online versions of the consumer experience to complement each other and increase sales.

Imagine recently surveyed company leaders across the retail, grocery, c-store and food service segments who manage these campaigns to better understand how in-store retailers use in-store marketing in today’s environment. The results revealed that in-store marketers’ priorities into early 2024 are to boost sales, create inviting shopping environments and meet recession-constrained budgets. Survey report readers will learn:

• The most pressing in-store marketing goals, how brands are trying to achieve them and barriers to success
• Why employee experience is just as crucial as—and often influences—customer experience
• The role of digital platforms and how in-store marketers can leverage them to achieve their goals

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