To win in today’s competitive retail environment, brick-and-mortar retailers are experimenting with innovative strategies to enable physical and online versions of the consumer experience to complement each other and increase sales.
Imagine recently surveyed company leaders across the retail, grocery, c-store and food service segments who manage these campaigns to better understand how in-store retailers use in-store marketing in today’s environment. The results revealed that in-store marketers’ priorities into early 2024 are to boost sales, create inviting shopping environments and meet recession-constrained budgets. Survey report readers will learn:
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