Beyond Price and Product:
How Financial Services Can Compete with Customer Experience

LIVE WEBINAR
Wednesday, November 20th | 1pm ET

Duration: 45 minutes
Can't make the live date? Register and we'll send you a link to the recording. ​


Financial services firms face a clientele that is more demanding than ever. Customers have become accustomed to the intuitive experiences and instant gratification they experience on platforms such as Amazon and Google. If a firm can’t meet customers’ expectations, they can easily switch to numerous other competitors. 

Moreover, consumers are 2.3x more likely to purchase from a bank after a highly satisfying experience versus after an unsatisfying experience. So how does a financial services firm compete in this challenging environment? By focusing on the customer experience. In this webinar, experts from Qualtrics and Ally Bank will explore:

  • Why optimizing the customer experience gives financial services firms a competitive point of differentiation
  • How to navigate improving the customer experience across all channels of interaction
  • How Ally Bank uses customer experience analytics to increase customer satisfaction
 

SPEAKERS

Matt Partrick
Senior Director - Consumer Insights and Innovation
Ally Financial 
 


Christopher Haering
Program Manager
Ally Financial
 


Dmitry Binkevich
Head of Industries
Qualtrics
 

REGISTER NOW

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