WEBINAR ON DEMAND
Duration: 45 minutes

Financial services firms face a clientele that is more demanding than ever. Customers have become accustomed to the intuitive experiences and instant gratification they experience on platforms such as Amazon and Google. If a firm can’t meet customers’ expectations, they can easily switch to numerous other competitors. 

Moreover, consumers are 2.3x more likely to purchase from a bank after a highly satisfying experience versus after an unsatisfying experience. So how does a financial services firm compete in this challenging environment? By focusing on the customer experience. In this webinar, experts from Qualtrics and Ally Bank will explore:

• Why optimizing the customer experience gives financial services firms a competitive point of differentiation
• How to navigate improving the customer experience across all channels of interaction
• How Ally Bank uses customer experience analytics to increase customer satisfaction

SPEAKERS

Matt Partrick
Senior Director - Consumer Insights and Innovation
Ally Financial 
 

Christopher Haering
Program Manager
Ally Financial
 

Dmitry Binkevich
Head of Industries
Qualtrics