How Event Data Deepens Retail Platform Insights

Sponsored content for PredictHQ by studioID

ON DEMAND WEBINAR
Duration: 30 minutes


Even top retailers are caught off guard when external events cause sudden changes in demand. It’s no secret that for retailers, recent global events have made an already dynamic world even less predictable. Ongoing shifts in consumer behavior and preferences have made historical data less reliable, creating an urgent need for accurate, updated external datasets. 

Intelligent event data– such as conferences, concerts, extreme weather, and school holidays– help retailers identify exactly when and where to expect fluctuations in demand. As retailers fight to maintain or grow their market share in a rapidly changing business landscape, they’ll need events to optimize inventory, pricing, and staffing efforts.

Events drive demand. The technology platforms that successfully collect, integrate, and surface relevant, impactful events to their end users will come out on top. Join us for 30 minutes to explore how platforms differentiate and expand their offering with verified, intelligent event data. Hosted by JJ Mills, Director of Customer Success at PredictHQ.

What you’ll learn:

  • What event data is and how it’s used
  • How event data enhances retail demand forecasts
  • Tips for sourcing reliable event data 
  • How retail platforms currently leverage events to expand their offering
     

SPEAKER  

JJ Mills
Director of Customer Success
PredictHQ

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