WEBINAR ON DEMAND
Duration: 1 hour
Retail leaders know that making data-driven decisions is important. But when it comes to in-store initiatives, they often implement programs without testing them — or by testing them far less rigorously than necessary. Until companies see the value of in-store retail testing in action, they might not understand the benefits it can deliver.
Leading omnichannel retailer DICK’S Sporting Goods takes a highly data-driven approach to the strategies it implements in-store. In partnership with retail testing vendor MarketDial, DICK’S has leveraged testing to make decisions that directly impact in-store engagement, customer experience and its bottom line. Attendees will learn the following from this case study: