How DICK'S Sporting Goods Leverages Testing to Take Data-Driven Action
WEBINAR ON DEMAND
Duration: 1 hour
Retail leaders know that making data-driven decisions is important. But when it comes to in-store initiatives, they often implement programs without testing them — or by testing them far less rigorously than necessary. Until companies see the value of in-store retail testing in action, they might not understand the benefits it can deliver.
Leading omnichannel retailer DICK’S Sporting Goods takes a highly data-driven approach to the strategies it implements in-store. In partnership with retail testing vendor MarketDial, DICK’S has leveraged testing to make decisions that directly impact in-store engagement, customer experience and its bottom line. Attendees will learn the following from this case study:
- How DICK’S Sporting Goods applies a data-driven approach to its in-store decisions
- The type of testing DICK’S conducts to determine optimal results
- How MarketDial supports effective in-store retail testing through a defined six-step process
SPEAKERS
Director of Operational Analytics
Dick’s Sporting Goods
Manager of Data Science
MarketDial
