Dramatic shifts in demographics, along with the COVID-19 pandemic, have transformed digital services and customer expectations. Cloud-based data strategies give banking and payment companies the scale, security and agility to compete in this new data-driven environment. 

Cloud-based data allows departments across an institution to access the same set of data, giving banks and payment companies a 360 view of their customers, all while saving storage, minimizing errors and outages and easing maintenance. Cloud-based data also minimizes fraud and cyber security risks by granting visibility to real-time consumer interactions and security logs. This playbook goes in depth on how cloud-based data strategies:

• Personalize the customer experience from acquisition to onboarding and retention.
• Minimize fraud and cybersecurity risks and costs.
• Help banks and and payment companies stay on top of regulations and compliance issues.

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