More than three quarters of U.S. consumers use their smartphones to check, send, or answer texts throughout the day. That’s why fast casual dining phenomenon Chipotle relies on text messaging to capture and make use of first-party data instead of third-party data, which is increasingly hard to come by. With the help of the right marketing and technology partners, Chipotle has developed a mature approach to marketing that delivers an intimate and effective way of reaching and making offers to new customers.
How can your brand leverage mobile marketing to contact and engage more customers? Download the case study to learn about Chipotle’s winning mobile marketing strategy. Topics include:
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