Big changes are ahead for brand managers and media buyers: The third wave of digital advertising is here. Third-party cookies and first-party data are on the way out. Zero-party data is stepping in, offering insights from consumers themselves, who share the information directly with companies they trust. Another change: Friends and family are replacing digital ads and paid influencers.

And now brands can target consumers at every step of the purchase journey with retail-agnostic media platforms. These platforms take brands beyond the single-retailer approach of retail media networks with cross-channel purchasing data. In this infographic, you’ll learn how to:

• Find highly engaged consumers who share SKU-level purchase data in real time
• Target and personalize ads using verified purchase history
• Tailor offers and incentives that drive consumer behavior across channels

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