The takeover of omnichannel grocery marketing isn’t surprising. What may be surprising is the diversity of today’s omnichannel platform. A recent Amazon/studioID survey investigated constantly evolving omnichannel solutions, revealing four major consumer shifts.
This playbook presents how the composition of the e-commerce shopper has evolved during the pandemic. From what-to-what may defy expectations, indicating why grocery marketers have reformulated their plans to account for greater generational diversity. This playbook presents collective insights gathered from more than 250 top grocery retailers, including:
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