Recent research reveals that 91% of consumers say they are more likely to shop with brands that provide offers and recommendations that are relevant to them. Additionally, over 50% of consumers are willing to share information on products they like to get personalized discounts. 

These statistics are crucial for DTC brands to genuinely understand today’s customers. The bottom line: shoppers today want and need to feel like they have a relationship with the brands they love and patronize. 

More brands are returning the feeling—offering new, more personal ways for consumers to connect with them. This playbook details how to leverage omnichannel strategies like personalization, memberships and high-value content to better connect with customers. The playbook covers:

• What truly sets successful, thriving DTC businesses apart from the pack
• How understanding customers, giving them a curated blend of benefits and perks, and offering high-value content, is a winning strategy  
• Why personalization is key to the customer experience

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