The convenience store channel is a prosperous segment. The elasticity of convenience product pricing is low, which means people will continue to buy despite inflation or other factors. For some brands, however, putting together a successful c-store strategy can be elusive. Multiple decision makers from distributors to store operators and lack of understanding about available data all conspire to create a fragmented sales environment.
How is your brand positioned to measure and build on success in the c-store segment?
Download the playbook that explores the new data and tech tools that are helping brands succeed in convenience stores. Learn actionable insights into the trends, challenges, and opportunities that data can deliver for brands in the convenience store channel. Topics include:
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