Traffic analysis has come a long way from clipboards and stopwatches. Mobile sensor technology from autos (about 20% of all cars), commercial fleets (up to 40% of long-haul trucks), and smartphones from vehicles, pedestrians, bicyclists, and public transit riders have revolutionized traffic data gathering.

Our new playbook examines the implications of this massive data stream through charts, graphs, case studies, and expert commentary. You’ll learn how planners in Florida, Texas, Ohio, and five other states use new big data tools to gain insights that transform project planning and decision-making. 

• Case studies on impact, historical roadway, project prioritization, rural traffic, and unplanned closure analysis
• How big data informs decision-making around traffic and parking operations and infrastructure planning
• What transportation experts say about new data gathering techniques and tools and their role with loops, side-fire radar, and other traditional methods

​