Today’s retail marketers are challenged with leveraging an increasing influx of data from multiple sources to make informed decisions. Oftentimes sales, marketing and operations each have their own collection of data, technology and processes—making it nearly impossible to create a cohesive plan to drive awareness, grow market share and improve profitability.

To achieve success, businesses must integrate the silos and harness and use data effectively. Having the right commerce acceleration technology to integrate these silos is critical, but it’s more than that. Companies must implement the right processes and drive culture changes that focus on the end goal instead of the individual ones.

In this playbook, we’ll explore how best-in-class businesses are leveraging integrated data to:

• Get different business functions on the same page 
• Manage holistic campaigns and automate advertising optimization
• Enhance eCommerce channel planning and forecasting and more

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