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How Banks With Advanced Digital Maturity Win Customers

Custom content for Backbase by studioID

When customers expect their banks to act more like technology brands than banks, banks must pay more attention than ever to how they are using technology to deliver on those expectations.

So, it makes sense that the future of banking belongs to financial institutions that achieve advanced digital maturity. How so? By leveraging digital platforms to master engagement banking – the art of connecting with and delighting customers at scale.

Transformative, innovative results come, however, by so much more than developing a digital app. In this report, you will explore the three phases banking institutions use to evolve toward digital maturity, including these concepts:

  • How an app may offer only surface-level benefits.
  • Using customer data to develop one holistic system.
  • The payoff in leaping to fully automated online banking.
 

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