The competitive edge in today’s banking market comes from breaking out of the cookie-cutter mold. It’s time to identify and adapt to customer needs. Digital remote banking ended the need many customers had for in-person help, but in an industry where so much is defined by regulations, it’s the customer experience that truly sets banks apart.

Delving into customer insights through meaningful user data helps improve branch efficiency, reduce costs and increase profits. And banks don’t have to start from scratch. They can give their branch locations a fresh competitive edge by using technologies that are already making a huge difference in other customer-focused industries. In this playbook, find out:

• The important role in-person interaction plays, along with mobile and desktop, in an omni-channel strategy
• How mobile and web apps reveal the features and services customers love most
• How technology can help you determine which in-person activities offer the best customer experience

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