80% of senior banking leaders believe that the ability to unlock value from AI will be a critical competitive differentiator, including its use in bolstering customer experience, according to the Economist Intelligence Unit (EIU). However, only 12% of firms have advanced their AI maturity enough to achieve superior growth and business transformation, according to Accenture. This disparity leaves the door wide open for banking and financial institutions to set themselves apart from the competition — especially when it comes to customer service. 

This playbook explores why AI and machine learning (ML) should be an investment priority for finance leaders and how financial institutions can start incorporating AI in their customer service experience. Read now to learn more about:

• The difference between AI and ML
• Turning data into customer value and loyalty
• How to assess your AI maturity

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