Gen Z isn’t falling for traditional advertising. With 82% of Gen Z students saying they don’t trust traditional influencers to give an honest opinion on a brand, marketers are having to adapt to meet this media-savvy generation. Gone are the celebrity influencers with millions of followers and overproduced social media ads — in comes the nanoinfluencers.

The switch to nanoinfluencers comes with a new set of challenges, mainly how can brands successfully find and partner with them. In this Playbook, we explore the rise of nanoinfluencers, what makes them so successful, and the best ways brands can start incorporating nanoinfluencers in campaigns. Read now for detailed insights on:

• What is a nanoinfluencer
• How to identify the right nanoinfluencer for your brand
• Top 10 tips for working with nanoinfluencers

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