Gen Z isn’t falling for traditional advertising. With 82% of Gen Z students saying they don’t trust traditional influencers to give an honest opinion on a brand, marketers are having to adapt to meet this media-savvy generation. Gone are the celebrity influencers with millions of followers and overproduced social media ads — in comes the nanoinfluencers.
The switch to nanoinfluencers comes with a new set of challenges, mainly how can brands successfully find and partner with them. In this Playbook, we explore the rise of nanoinfluencers, what makes them so successful, and the best ways brands can start incorporating nanoinfluencers in campaigns. Read now for detailed insights on:
Thank you for your interest in the playbook! Click below to get your copy.Download Now
Enter the 6 digit code sent to your mobile number
Click on Resend the verification code again