WEBINAR ON DEMAND
Duration: 1 hour

​Taking a video-first approach to social media continues to be a smart move—with a nearly 60 percent increase in video content across Facebook, Twitter, Instagram, and YouTube in the first half of 2021. Yet while many companies are thriving in this area, others are not. Sometimes brands are simply lacking a cohesive strategy or not diversifying their platforms. Or perhaps they’re treating YouTube as a storage facility for old ads rather than creating fresh, engaging content. 

In this webinar, experts will examine data-backed social media strategies that have proven to be successful for different leading brands. You’ll learn how to:

• Maximize video strategy through emerging platforms such as TikTok, Stories, IGTV, etc.
• Create benchmarks, categorization, and methods of measuring success
• Tailor your approach to the unique purpose of each social media platform

SPEAKERS  

Casey Smith
Senior Director
Citizen Relations

Alice Bresciani
Head of Commercial Insight
Little Dot Studios

Kelly Nelson
Social Media & Influencer Relations Manager
Brand Development & Content
Holiday Inn Club Vacations Incorporated

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Mike Metzler (Moderator)
Sr. Digital Marketing Manager
Conviva

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Nick Cicero
VP of Strategy
​Conviva